A Decade of Unchanged Belief
“The true roots of an enterprise lie not in its resources or technology, but in its unwavering belief.”
When I walk into our newly established Shanghai Ruilianteng branch in 2025 and see the bright reception area, the structured departments, and the young engineers discussing projects in fluent English, I often pause for a moment.
Twelve years ago, there was no reception desk.
There were no departments.
There were only a handful of people, a small rented workshop, and a promise.
Today, as UBL stands on the edge of Industry 4.0 and global expansion, I feel it is important to look back—not to glorify the past, but to remember the belief that carried us here.
2013: Starting Again, Not for Pride — But for People
In 2013, I chose to start over.
It was not to prove anything to the market. It was not to chase scale. It was not to rebuild reputation.
It was because of a simple sentence I once said to those who had fought alongside me:
“No matter how difficult the road ahead may be, we will move forward together. We will grow together. And we will build something that gives everyone dignity and happiness.”
That sentence became the seed of UBL.
“Huanlian” means unity and linkage — people connected by shared belief. At that time, the company was nothing more than a modest workshop with a few labeling machines and manual tools. We did not have hundreds of patents. We did not have global clients. We did not even have certainty.
What we had was trust.
And sometimes, trust is the only capital a young company truly owns.
The Years of Pressure: When Survival Was the Only Goal
The journey from 2013 to 2023 was far from smooth.
There were nights when technical failures delayed delivery.
There were moments when cash flow was tight.
There were projects that almost broke our confidence.
During the surge of demand for mask machines, the industry experienced turbulence. Orders flooded in. Profits looked immediate. Many companies shifted direction overnight.
We were tempted.
But we asked ourselves one difficult question:
Are we building a short-term opportunity, or a long-term foundation?
The answer was painful but clear. We returned to our core — automation and intelligent packaging.
That decision cost us time. It cost us revenue. But it protected our future.
Because true strength does not come from chasing waves.
It comes from mastering fundamentals.
From Assembler to Builder
There was a turning point when we realized something important:
If we only assemble, we depend on others.
If we control precision, we control destiny.
That realization led us to invest in our own CNC processing centers and sheet metal workshops. It meant higher upfront cost. It meant learning curves. It meant mistakes.
But it also meant independence.
Slowly, we transformed from a machine integrator into a company with real manufacturing depth. The steel became ours. The precision became ours. The responsibility became ours.
And with that came confidence.
The Second Growth Curve: Investing in Minds
A company cannot outgrow the thinking of its leadership.
That is why we invested not only in equipment, but in people.
We sent our management team to PMBA and EMBA programs. We introduced management, sales, and financial consulting into the company. We opened ourselves to criticism and external perspectives.
Personally, I stepped into classrooms again — visiting universities like Beihang and Harbin Institute of Technology, attending international exhibitions, participating in overseas study tours, and joining EO to learn from global entrepreneurs.
These experiences reshaped how we think about growth.
We stopped seeing ourselves as a “labeling machine company.”
We began seeing ourselves as a provider of intelligent packaging solutions.
Our true product is not steel or motion systems.
It is efficiency.
It is reliability.
It is the confidence our customers feel when their production lines run without interruption.
2025: A New Hub, The Same Belief
The establishment of Shanghai Ruilianteng in 2025 is not merely geographic expansion. It is a signal.
It signals that UBL is ready to serve East China and global partners with faster response and stronger technical depth.
It signals organizational maturity.
It signals responsibility.
Yet the belief remains unchanged.
From a small labeling workshop to a multi-line intelligent packaging group, what has truly carried us forward is not machinery — it is people.
We are proud of our growing R&D capabilities.
We are proud of our manufacturing strength.
We are proud of our global customers.
But most of all, we are proud that UBL has become a platform where strivers can grow, achieve, and feel proud of their work.
Toward 2030: The 800 Million Vision
Our vision is clear:
To become a global leader in intelligent packaging solutions.
To reach an 800 million RMB scale by 2030.
To demonstrate the strength of Chinese intelligent manufacturing on the world stage.
But scale is not the ultimate goal.
The ultimate goal is to build an enterprise rooted in belief —
a place where people find opportunity,
where effort is respected,
where growth is shared.
No matter how the market changes, we will not change our original intention:
To unite like-minded individuals.
To create value for customers.
To create progress for the industry.
To create a future for our employees.
The workshop has grown into a group.
The machines have become smarter.
The market has become global.
But our belief remains exactly the same as it was in 2013.
Let us continue forward — together —
and write the next chapter of UBL on the global stage of intelligent packaging.
——— Chairman, Guangdong Huanlian Intelligent Packaging Group
